WIFI Data – Why it’s a hidden marketing gem and what you should do with it.

Here at Think Cirrus we provide WIFI for many clients within retail and hospitality. And we love it. It provides guests with an excellent WIFI experience but from the point of view of the business owner, (yeah that’s you) – it provides vital contact details and data gathering that you can’t afford to miss.

Why is WIFI Data a Hidden Gem?

Because for every customer who logs onto your WIFI, you’ll acquire customer contact details. They will enter their name and email address which is a marketing communications gold mine. This means you can keep in touch with them, and not only get them to double and triple opt in, but you can email them, add them to social media advertising lists and much, much more. But today we’ll tell you how to add their details to Facebook custom audiences.

 

What is a Facebook Custom Audience?

A custom audience is an ad targeting option on Facebook Ads and lets you find people who you already know on your business Facebook.  A custom audience from customer list could be from the customers who have logged onto your wifi. They have chosen to opt in and you can use facebook ads to retarget/remarket your business.

To enable you to be able to do this I have sourced a guide from facebook for you to use.

Happy promoting!

 

Create a Custom Audience from a customer file

This article contains instructions on how to create a Custom Audience from your customer file.

Before you begin

Make sure the customer file you want to use is ready. If you want to get the most out of the data in your customer file, consult our best practices while creating it.

Create a Custom Audience from a customer file

Get Started

To get started creating a Custom Audience from your customer file:

1. Go to your Audiences
2. If you already have audiences, click the Create Audiencedropdown and select Custom Audience.

If you don’t have any audiences, you’ll see audience creation buttons, rather than dropdowns. Click Create a Custom Audience.

3. Click Customer File
4. Click Add from your own file

 

From there, there are five parts to creating your Custom Audience:

Add Customer File

Edit Data Mapping

Hashed Upload & Creation

 Next Steps

Below, we’ll breakdown each one.

Add Customer File

To add a customer file:

1. Choose whether you’ll upload your customer file as a file (.txt or .csv) or copy and paste it.
2. If you choose to upload, click Upload Fileand select your customer file. If you choose to copy and paste, do so in the “Paste your content here” field.
3. Give your audience a name and description if you want to.
4. Click Next.

Tip: You can download a data file template we’ve created that’s set up to help our system map your data more easily. Click Download file template to check it out.

Edit Data Mapping

We show you a preview of your data and how we’d classified it. There are three statuses you may see in this preview:

• means we think we know what type of data this is (but you can correct us if we’re wrong – see below) and will use it when trying to match the information in your customer file to people on Facebook. Only the data with this symbol gets uploaded for matching.
• means we’re not sure what type of data this is or you’ve told us to leave it out of matching. If we’re not sure, you can tell us (see below). Check out our best practices guide to make sure it’s formatted in a way we can use.
• means the data type has been identified (either by us automatically or by you), but we can’t detect a supported format. You may have to reformat the data in your file or select a formatting option from a Choose format dropdown (see below). For example, birthdays can be listed in different formats like MM/DD/YYYY or DD-MM-YYYY. Learn more. You can also leave the data type out of matching (see below).

Note: If you’re seeing a lot of errors, it may be because we’re looking for the wrong delimiter (the punctuation mark that separates data points). You can change this by hovering over “modify the delimiter” and choosing a new one.

You can interact with your data preview in three ways:

• Changing the data’s type
• Removing the data from match consideration
• Changing the data’s format

To change your data’s type, click the dropdown and choose what type of data you’ve provided. From this dropdown, you can also choose Do Not Upload, which tells us not to use that data when matching.

To change your data’s format, click the Choose format dropdown and choose what format we should be using to match your data.

Note: Every piece of data requires a type to be usable, but only some kinds require formatting details. You’ll only see the Choose format dropdown if it’s necessary.

If you need to change anything about your customer file to maximize the number of identifiers we can use, do so now. Once you’re ready, repeat the steps above. When you’re satisfied, click Create & Upload.

Hashed Upload & Creation

We hash your data, upload it and create your audience for you. This may take a little while if your file is large. Feel free to continue working in another browser tab or window while you wait.

Next Steps

When we’re done creating your Custom Audience, we automatically generate a list of next steps you can take to get the most out of it. You can take one of those next steps immediately or click Done to finish.

Get more information on two of the next steps you can take: creating a Lookalike Audience and creating an ad.

Learn how to edit your Custom Audience.